Responsibilities: • Develop and execute product marketing strategies to drive product sales and adoption • Create and manage product collateral, including product brochures, datasheets, and website content • Lead product launches, including developing and executing launch plans • Monitor and analyze product performance in the market • Work with sales and customer success teams to ensure customer success • Identify and develop relationships with key influencers in the industry • Develop and maintain a deep understanding of the competitive landscape Requirements: • Bachelor’s degree in Marketing, Business or related field • 2+ years of experience in product marketing or related field • Excellent communication and presentation skills • Strong analytical and problem-solving skills • Ability to work in a fast-paced environment • Ability to manage multiple projects simultaneously Preferred Skills: • Experience with marketing automation tools • Experience with content management systems • Knowledge of SEO, web analytics and A/B testing • Understanding of customer segmentation and targeting • Experience in the software industry