• Develop and execute demand generation strategies to drive high-quality leads to the sales team.
• Manage all aspects of the demand generation process, including lead generation, lead scoring, lead nurturing, and reporting.
• Analyze data to identify trends and opportunities to improve performance.
• Collaborate with marketing, sales, and product teams to ensure alignment and successful execution of campaigns.
• Monitor and optimize campaigns to ensure maximum ROI.
• Stay up to date on industry trends and best practices.
• Bachelor’s degree in marketing, business, or a related field.
• 2+ years of experience in demand generation and/or marketing.
• Proven track record of successful campaign execution.
• Excellent communication, organizational, and analytical skills.
• Ability to work independently and as part of a team.
• Experience with marketing automation platforms, such as Marketo or Eloqua.
• Knowledge of digital marketing techniques, such as SEO, SEM, and social media.
• Knowledge of CRM systems, such as Salesforce.
• Knowledge of web analytics tools, such as Google Analytics.