• Develop and implement brand strategies, plans, and tactics to drive brand awareness, sales, and customer loyalty.
• Manage relationships with external partners and vendors to ensure that brand initiatives are delivered on time and within budget.
• Monitor and analyze brand performance metrics, including market share, sales, and customer feedback.
• Monitor competitive activity and recommend positioning and marketing strategies to ensure brand leadership.
• Lead cross-functional teams to develop and launch new products and services.
• Develop and manage brand budgets.
• Bachelor’s degree in marketing, advertising, or related field.
• Minimum of 3 years of experience in a brand management role.
• Proven track record of successful brand management and marketing initiatives.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Knowledge of market research and analytics.
• Ability to develop creative and innovative solutions to complex problems.
• Strong organizational and project management skills.
• Knowledge of digital marketing and social media strategies.