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HR and Compensation & Benefits (C&B) professionals are under increasing pressure to design pay structures that are both externally competitive and internally fair. On one side lies market salary data, which reflects what other employers are paying for similar roles. On the other is internal equity, which ensures employees are compensated fairly based on their contributions, responsibilities, and tenure within the organization.

Striking the right balance between these two forces is not just a technical challenge—it’s a strategic imperative. Misalignment can lead to disengagement, turnover, legal risk, and a damaged employer brand (SHRM, 2023). This article explores how to navigate this tension and build a compensation framework that supports both fairness and competitiveness.

Understanding Market Salary

Market salary refers to the prevailing pay rates for a specific role in a defined labor market. It is typically gathered from salary surveys, compensation databases, or real-time analytics from job postings and offer data (WorldatWork, 2023). Organizations use this data to ensure they can attract and retain talent in a competitive landscape.

Market rates vary based on:

  • Role and job level
  • Industry
  • Location or geography
  • Experience and qualifications
  • Many employers align to specific percentiles in market data (e.g., 50th, 60th, 75th), based on their compensation philosophy and competitive position (Mercer, 2023).

    Why it matters: Paying below market rates risks losing talent to better-paying competitors. Conversely, overpaying relative to the market can inflate labor costs and create internal pay disparities.

    What Is Internal Equity?

    Internal equity ensures that employees are compensated fairly relative to others within the same organization, considering factors like:

  • Job complexity
  • Scope of responsibility
  • Years of experience
  • Performance and contribution
  • Employees often evaluate fairness by comparing their compensation with peers in similar roles. Disparities can lead to perceptions of favoritism, bias, or lack of recognition—especially in organizations that lack transparent compensation frameworks (Colquitt et al., 2001).

    Why it matters: Internal equity reinforces trust, promotes employee engagement, and is essential for complying with pay equity laws in jurisdictions like California, New York, and the EU.

    The Tension: Where Market and Internal Equity Collide

    C&B professionals often face difficult questions:

  • What if a new hire expects a salary 20% above what current team members earn?
  • Should an underpaid long-term employee be adjusted to match market rates?
  • Can we pay above market for a critical role without damaging internal morale?
  • These scenarios reflect the strategic tension between market salary and internal equity. Organizations that lean too far toward market pricing risk pay compression and employee resentment. Those that prioritize internal equity without regard to external competitiveness may struggle to attract talent.

    According to a 2022 WorldatWork report, 61% of HR leaders cite balancing market data with internal equity as one of their top compensation challenges (WorldatWork, 2022).

    Strategies for Balancing Market Salary and Internal Equity

    1. Establish a Clear Compensation Philosophy

    Begin with a documented pay philosophy that answers:

  • Do we aim to lead, match, or lag the market?
  • How much weight do we give to external vs. internal factors?
  • How will we handle exceptions or pay adjustments?
  • This philosophy becomes the foundation for consistent, fair, and strategic pay decisions (SHRM, 2023).

    2. Design Pay Structures with Flexibility

    Use salary bands or pay grades that are informed by market data but wide enough to accommodate different levels of experience and tenure. This allows internal mobility and reduces the risk of compression.

    For example:

  • Band A: $75,000–$95,000 (Market midpoint: $85,000)
  • Internal employees may sit at different points in the band based on performance or tenure
  • 3. Regularly Benchmark Roles and Audit for Equity

    Conduct annual or biannual market pricing reviews using reliable data sources. At the same time, perform internal equity audits to detect gaps between employees in comparable roles.

    Leverage compensation software or AI tools that flag inconsistencies based on job family, performance, gender, or race—helping you stay compliant with evolving pay transparency regulations (Gartner, 2023).

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    4. Address Pay Compression Proactively

    If new hires demand market-rate salaries higher than existing team members, take steps to:

  • Adjust current employee pay where feasible
  • Use one-time bonuses or equity grants to close perceived gaps
  • Clearly communicate rationale and progression paths to employees
  • Ignoring pay compression risks long-term morale and retention costs (Gallup, 2021).

    5. Communicate Pay Decisions Transparently

    Transparency doesn’t require disclosing every detail, but it does mean being clear about:

  • How pay ranges are determined
  • What factors influence individual pay positioning
  • How employees can progress within a band or role
  • Employees are more likely to accept differences in pay if they understand the system behind it (SHRM, 2023).

    The Impact of Remote Work and Pay Transparency

    Two forces are reshaping how organizations balance market and internal pay:

    1. Remote Work and Geographic Pay

    Market salaries are increasingly influenced by cost of labor in specific regions. Companies must decide whether to offer location-based pay (e.g., different salaries for New York vs. Kansas) or adopt geo-neutral compensation policies.

    Each approach has equity implications. Geo-based pay may save costs but create internal disparities. Geo-neutral pay supports fairness but may exceed local market rates (Deloitte, 2023).

    2. Pay Transparency Laws

    As more jurisdictions require employers to post salary ranges, employees are gaining access to external market benchmarks—whether their employer acknowledges them or not.

    Proactive employers are using this trend to build trust and align internal equity practices with public commitments.

    Conclusion

    Balancing market salaries with internal equity is not a one-time task—it’s a continuous, strategic process. Market data tells you what’s competitive. Internal equity tells you what’s fair. When used together, they form the backbone of a compensation strategy that supports both organizational performance and employee satisfaction.

    For HR and Compensation professionals, the path forward is clear:

  • Define your compensation philosophy
  • Build flexible structures informed by both market and internal data
  • Communicate openly and audit regularly
  • Prepare for future shifts in pay norms driven by remote work, transparency, and employee expectations
  • Achieving the right balance isn’t easy—but it’s essential.

    References

    Colquitt, J. A., Conlon, D. E., Wesson, M. J., Porter, C. O., & Ng, K. Y. (2001). Justice at the millennium: A meta-analytic review of 25 years of organizational justice research. Journal of Applied Psychology, 86(3), 425–445. https://doi.org/10.1037/0021-9010.86.3.425

    Deloitte. (2023). The future of compensation in a hybrid world. https://www2.deloitte.com/

    Gallup. (2021). State of the Global Workplace Report. https://www.gallup.com

    Gartner. (2023). Compensation Planning in the Era of Pay Transparency. https://www.gartner.com

    Mercer. (2023). Compensation Planning Survey. https://www.mercer.com

    SHRM. (2023). 2023 Compensation and Benefits Report. Society for Human Resource Management. https://www.shrm.org

    WorldatWork. (2022). Salary Budget Survey. https://www.worldatwork.org

    WorldatWork. (2023). Compensation Strategy Guidebook. https://www.worldatwork.org

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