Albania: an emerging talent hub

Albania: an emerging talent hub

From language proficiency and IT expertise to a unique blend of cultural backgrounds and a youthful, dynamic workforce, Albania’s talent pool holds promises and challenges alike. We’ll uncover the most sought-after skills, the limitations that need addressing, and the question of whether Albania’s education system is an asset or an obstacle in nurturing this talent.


Economic growth

Albania, located in Southeast Europe, has experienced significant economic growth in recent years. Several factors have contributed to this growth:

  1. Tourism and hospitality sector. Albania’s natural beauty, diverse landscapes, and rich cultural heritage have made it an increasingly popular tourist destination. The tourism sector has seen consistent growth, with a rise in foreign tourists visiting the country. This sector has become a crucial contributor to the nation’s GDP.
  2. Foreign Direct Investment (FDI). The Albanian government has undertaken various economic reforms to create a more favorable business environment. These reforms have attracted foreign investors, leading to an influx of FDI in sectors such as energy, manufacturing, and services.
  3. Remittances. Albanian emigrants who have settled in other countries contribute significantly to the country’s economy through remittances. Money sent back to Albania by expatriates supports consumption and investment, playing a vital role in economic growth.
  4. Regional trade. Albania’s strategic location in the Western Balkans has made it a valuable partner for regional trade. The country’s efforts to improve trade relations with its neighbors have opened up opportunities for businesses to expand.
  5. Agriculture. Agriculture is a traditional sector in Albania and continues to be a significant part of the economy. The country has favorable conditions for producing a wide variety of crops and livestock, which contributes to both domestic consumption and export.
  6. Energy and infrastructure development. Investment in energy infrastructure and transportation projects has improved the overall business environment. This includes energy generation and distribution, road networks, and port facilities.

Challenges to sustaining economic growth in Albania

Despite the positive growth trends, Albania faces certain challenges:

  1. Informal economy. A significant portion of economic activity remains informal, which limits tax revenue and regulation. This informal sector can be a barrier to sustained and inclusive economic growth.
  2. Education and labor market mismatch. There is a perceived gap between the skills taught in Albanian educational institutions and the demands of the labor market. Bridging this gap is essential for the long-term development of human capital.
  3. Corruption and bureaucracy. Corruption and bureaucratic obstacles can hinder business growth. Although efforts have been made to combat corruption, it remains a challenge.
  4. Emigration: Albania faces a significant emigration issue, as a large portion of its workforce seeks better opportunities abroad. This in fact can lead to a “brain drain” and impact the availability of skilled workers domestically.

Business trends in Albania

  1. Information technology (IT) and software development. Albania’s IT sector has witnessed remarkable growth, fueled by a young and skilled workforce. The country has emerged as an attractive destination for IT outsourcing. This growth has been driven by factors such as competitive labor costs, a proficient English-speaking workforce, and a growing number of tech startups. Companies have been seeking Albanian IT expertise for software development, app creation, and other technology-related services.
  2. Tourism and hospitality. Albania’s picturesque landscapes, pristine beaches, and historical sites have drawn the attention of tourists from around the world. The tourism and hospitality industry has been a key driver of economic growth. Investments in hotels, restaurants, and tourism-related services have been on the rise, creating a demand for a skilled workforce in this sector.
  3. Agriculture and food processing. Albania’s fertile land and favorable climate make it well-suited for agriculture. The agriculture sector, including organic farming, has been on an upward trajectory. This growth extends to food processing and exports, with Albanian produce gaining recognition in international markets.
  4. Renewable energy. The Albanian government has been actively promoting renewable energy projects, with a focus on wind and solar power. Investments in green energy infrastructure have created opportunities for companies involved in renewable energy production, making Albania a hub for sustainable energy solutions.
  5. Real Estate and construction. Urbanization and infrastructure development projects have spurred growth in the real estate and construction sector, particularly in cities like Tirana. The demand for residential, commercial, and infrastructure development has attracted both local and foreign investments.
  6. Business Process Outsourcing (BPO) and customer support. The multilingual workforce in Albania has positioned the country as an attractive destination for BPO services, especially in customer support. Companies have expanded their operations in this sector, providing services to international clients and tapping into the linguistic diversity of the Albanian workforce.
  7. Textiles and apparel manufacturing. Albania has been experiencing growth in textile and apparel manufacturing. This sector has gained traction due to its proximity to European markets, competitive labor costs, and a skilled labor force. Domestic production and exports have been expanding in this industry.
  8. Digital marketing and e-commerce. As the importance of digital marketing and e-commerce has grown globally, Albanian businesses have been adapting to these trends. Companies have been investing in digital marketing strategies and expanding their e-commerce presence, aligning with the shift towards online business.
  9. Education and EdTech. The pandemic highlighted the need for online learning and EdTech solutions. The education sector in Albania has witnessed growth, with the emergence of EdTech startups and online learning platforms offering innovative solutions for students and educators.
  10. Environmental and sustainability initiatives. Albania has seen a growing focus on environmental and sustainability issues. This has created opportunities for businesses engaged in eco-friendly practices, green technologies, and sustainable initiatives, reflecting the global trend towards a more sustainable future.

Albanian talent pool

Furthermore, the Albanian talent pool has been evolving to meet the demands of the growing job market.

Most demanded skills in Albania

Key skills that are highly sought-after in the Albanian workforce include:

  • Language skills. Albania’s multilingual population is an advantage, and proficiency in languages such as English and Italian is in high demand, particularly in the tourism and outsourcing sectors.
  • Tech and IT skills. There’s a growing demand for IT professionals, software developers, and digital marketers in line with global tech trends.
  • Digital marketing. Businesses in Albania are increasingly recognizing the importance of online marketing. Content creation, social media management, and SEO skills are essential.
  • Hospitality skills. With the booming tourism industry, there’s a continuous need for skilled hospitality professionals, from chefs to hotel managers.
  • Sales and marketing. Effective sales and marketing skills are highly valued across various sectors.

Talent limitations

While Albania’s talent pool is expanding, it still faces some limitations.

  1. Education and skills mismatch
    • Albania’s education system has made improvements, but there is often a gap between the skills graduates possess and what is required in the job market.
    • Graduates may lack practical, industry-specific skills, which can lead to a mismatch between the skills available in the talent pool and the skills needed by businesses.
  2. Emigration and brain drain
    • Albania has a history of significant emigration, with many skilled professionals seeking opportunities abroad for better wages and career prospects.
    • This emigration trend, often referred to as “brain drain,” can lead indeed to a loss of talent in key sectors, impacting the availability of skilled workers locally.
  3. Language proficiency
    • While Albania’s multilingual population is an advantage, English proficiency, in particular, may not be at the desired level in all candidates.
    • Multinational companies looking for English-speaking talent may need to invest in language training.
  4. Limited experience in specific industries
    • Due to the country’s historical and economic context, there may be a limited pool of experienced professionals in certain industries.
    • This can be a challenge for companies looking for specialized talent in sectors that are emerging or evolving.
  5. Bureaucracy and administrative challenges
    • Businesses operating in Albania may encounter bureaucratic hurdles and administrative challenges, which can affect their ability to hire and retain talent.
    • HR professionals may need to navigate complex regulations and paperwork.
  6. Infrastructure limitations
    • In some regions of Albania, infrastructure challenges may affect the workforce’s ability to access job opportunities or contribute to the growth of certain industries.
    • In fact, companies in these regions may face difficulties attracting and retaining talent.
  7. Limited access to advanced training and development
    • Access to advanced training and professional development opportunities can be limited, affecting the continuous growth and upskilling of the workforce.
    • HR professionals may need to invest in training programs to bridge skills gaps.
  8. Aging workforce and youth emigration
    • Firstly, an aging workforce and the emigration of young professionals can create a demographic challenge.
    • Secondly, companies might find it challenging to balance the experience of older workers with the energy and innovation of younger professionals.
  9. Retention challenges
    • Employee retention can be a challenge in Albania, as talented individuals may be enticed by opportunities abroad.
    • Thus, HR professionals need to focus on employee engagement and retention strategies.
  10. Perceived security and stability issues
    • Political and economic stability concerns can lead some professionals to consider leaving Albania.
    • Lastly, companies operating in the country may need to address these concerns to attract and retain talent.

Tax incentives in Albania

In addition, Albania offers a range of tax incentives to attract foreign investors and entrepreneurs, making it an attractive destination for those looking to establish businesses or invest in the country. So here are some of the key tax incentives and benefits available:

  1. Flat corporate income tax rate
    • One of the most appealing features of Albania’s tax system is the flat corporate income tax rate of 15%. This rate is the same for both domestic and foreign businesses, ensuring a straightforward and competitive tax structure.
  2. Tax holidays for strategic sectors
    • Albania provides tax holidays for strategic sectors such as tourism, agriculture, and technology. These incentives can include exemptions from corporate income tax for a specified period, encouraging investment in these sectors.
  3. Dividend tax
    • Dividends distributed by Albanian companies to foreign investors are generally subject to a 15% withholding tax. However, this rate can be reduced or eliminated through tax treaties that Albania has with various countries.
  4. Double taxation treaties
    • Albania has an extensive network of double taxation treaties with over 40 countries. In fact, these treaties aim to avoid double taxation of income and provide reduced withholding tax rates on various types of income, including dividends, interest, and royalties.
  5. Free Economic Zones
    • Albania has established Free Economic Zones (FEZs) to encourage foreign investment. So businesses operating within these zones may benefit from various tax incentives, including exemptions from customs duties and value-added tax (VAT).
  6. Real Estate tax incentives
    • Foreign investors interested in the real estate sector can benefit from tax incentives such as reduced property taxes or exemptions on certain types of real estate transactions.
  7. Exemption from VAT on exports
    • Exports of goods and services are generally exempt from value-added tax (VAT). So this is advantageous for businesses engaged in international trade.
  8. Personal income tax
    • Albania’s personal income tax rate is a flat 10%. Hence, this relatively low rate can be attractive to foreign employees and entrepreneurs residing in Albania.
  9. No restrictions on foreign ownership
    • Albania generally imposes no restrictions on foreign ownership of businesses, which means that foreign entrepreneurs can fully own and operate businesses in the country.
  10. Investment Promotion Agency (API)
    • The Albanian Investment Development Agency (API) offers support and guidance to foreign investors, thus helping them navigate the regulatory environment and access available incentives.


In conclusion, Albania is a country that offers a dynamic business environment with various opportunities and challenges for investors, entrepreneurs, and professionals.

Firstly, Albania has witnessed significant economic growth, driven by factors such as tourism, foreign investments, and a strategic location in Europe. This growth provides, in fact, ample opportunities for businesses in multiple sectors.

Furthermore, the business landscape in Albania is characterized by growth in sectors like information technology, tourism, agriculture, renewable energy, and e-commerce. Also, Albania boasts a diverse talent pool with multilingual capabilities, including proficiency in English and Italian. The country’s youthful workforce provides, in fact, a competitive edge.

However, challenges within the talent pool include issues such as education and skills mismatch, emigration (brain drain), varying language proficiency levels, and bureaucratic obstacles. Additionally, Albania offers a favorable tax environment for foreign investors and entrepreneurs, including a flat corporate income tax rate, tax holidays in strategic sectors, and a network of double taxation treaties.

In light of these aspects, it’s crucial to recognize that Albania’s economic growth is influenced by both local and global factors. So, Albania’s business landscape continues to evolve, offering a unique blend of opportunity and challenge.

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About Author

Maria Viladrich Farré

Marketing Content Specialist. Maria is a communications enthusiast who is interested in international relations and NGOs. She spends her time exploring and learning about new cultures while being aware of current economic and social issues.