Execute content marketing initiatives that align with our company’s business goals, including catching attention, creating customer engaging content, lead generation template emails and sales collaterals.
Work closely with Lead generation, marketing, and global sales teams to produce content that generate need-based results.
Optimising lead generation outreach campaigns, drafting effective & personalised demand generation messages and navigating through frequent content testing, data analysis, documenting the results and sharing best practices Play a critical, hands-on role in strategising, and collaborating the day-to-day execution of the inbound and outbound lead generation campaigns for the company.
Becoming active team member of the current pre-sales team, reaching out to the targeted list of customers on different digital platforms.
Requirements / skills:
Experience in financial services marketing and communications / PR Ability to work autonomously as well as collaboratively Strong organisational and communication skills
Good copy-writing skills
Attention to detail
Capacity to excel in a fast-paced environment
An understanding of wealth management and financial advisory business