Responsibilities: • Develop and implement marketing plans and strategies for the organization • Coordinate marketing campaigns with sales activities • Analyze market trends and recommend changes to marketing strategies based on analysis and feedback • Monitor and report on effectiveness of marketing campaigns • Monitor competitor activities • Manage the marketing budget • Develop and manage digital marketing campaigns • Oversee all social media accounts • Manage and improve lead generation campaigns • Develop and deliver marketing presentations • Liaise with media and advertising Requirements: • Bachelor’s degree in marketing, business, communications or related field • Proven experience in a marketing role • Excellent verbal and written communication skills • Excellent knowledge of marketing techniques and principles • Good understanding of market research techniques, data analysis and statistics methods • Working knowledge of customer segmentation • Ability to think creatively and innovatively • Strong organizational and time-management skills • Ability to work under pressure and handle multiple projects Preferred Skills: • Experience with digital marketing • Knowledge of web design, SEO and web analytics • Knowledge of CRM software • Ability to work with cross-functional teams • Ability to identify target audiences and devise campaigns that engage, inform and motivate