Related tasks:

• Craft strategies for all Marketing teams
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure the brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

• Knowledge of search engine optimisation (SEO), lead generation and affiliate marketing practices, techniques, and outcome expectations.
• Team-leading skills.
• Multi-tasking.
• The ability to develop strong relationships with cross departmental team members to enable collaboration, advice sharing, and directional leadership where required.
• Excellent understanding of regulations, professional standards, policies, procedures, and legislation.
• The ability to use some software packages competently.