Related tasks:

• Crafting strategies for all marketing team, including Digital, Advertising
Developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals
Design branding, positioning and pricing strategies
Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
Coordinate sales and marketing efforts to boost brand awareness- Preparing and managing monthly, quarterly and annual budgets for the Marketing department-
Taking care of ATL/BTL and other marketing activities
Analyze consumer behavior and determine customer personas
Responsible to increase customer reach month-on-month
Business Development activities like partnerships with plotting schemes, corporate and other business houses for their construction needs in residential, commercial and industrial space
Increasing the customer-base using business development activities and strategize expansion to different segments-

• Degree in Business, Marketing or related subjects Experience collaborating on a cross-functional team
MS or MBA Experience in B2B marketing and advertising technology, including: enrichment, routing, automation, nurture, activation, monetization, and personalization tools
Experience with measurement architecture and development for Demand Generation, including: MTA, Lead Generation KPIs, Pipeline Value Recognition, Product Usage, Pixels, Tracking, first and third party data collection and analysis
Data and analytics experience in Excel for reporting and in Tableau for forecasting
Experience with CRM tools such as Salesforce and Marketo Experience working with field marketing teams supporting events, webinars and/or roundtables