Responsibilities:
• Develop and implement product marketing strategies including advertising campaigns and sales promotions.
• Plan and participate in the launch of new services and products which involve several different departments.
• Brief the press and PR teams about new products.
• Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data.
• Agree on timelines and deadlines for the development of new products with product management, engineering or manufacturing departments.
• Use market research data to establish product pricing.
• Create content such as case studies, videos, website copy and blog posts.
• Speak and present about products to both external and internal audiences.
• Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.
• Partner with corporate marketing, other internal and external resources to execute.
Requirements:
• Bachelor's degree in Business, Marketing, Communications, or related field.
• Proven experience as a Product Marketing Manager, Brand Manager or similar role.
• Background in design and copywriting is a plus.
• Experience in market analysis.
• Familiar with product marketing tactics (e.g. integrated marketing campaigns).
• Working knowledge of web analytics tools (Google Analytics, WebTrends).
• Excellent communication skills.
• Keen eye for detail.
• Creativity.
• Analytical mind and strong quantitative skills.
Preferred Skills:
• Strong project management skills.
• Ability to work effectively in a fast-paced, high-energy environment.
• Strong presentation skills.
• Excellent team player with the ability to bring innovative ideas to the table.
• Experience in identifying target audiences and devising effective campaigns.
• Exceptional writing and editing skills combined with strong presentation and public speaking skills.
• Proficient in MS Office Suite (Word, Excel, PowerPoint).
• Ability to work independently and manage multiple project simultaneously.
• Strong problem-solving abilities.
• Excellent interpersonal and relationship-building skills.,